Marketing Your Asheville Home Like a Pro

The key to selling your Asheville house is to really stand out in a market thats getting pretty crowded. To get the best price for your house, you need to know how to draw in the right buyers using professional techniques that actually work. Asheville real estate has a pretty unique feel to it, with its mix of breathtaking mountain views, an active arts scene and a whole bunch of people – both locals and foreigners – eager to buy. But in order to get the most out of this market, you need more than just a simple “For Sale” sign – you need a real plan to sell your Asheville home, a plan that speaks to what buyers really want and need.

Now we’re going to take a look at some tried and true methods that top real estate pros use to sell houses in this crazy market. We’re going to examine the tools that are going to make your listing stand out – from using facebook and local search engine optimisation to showcasing your home in the best possible light using high-impact photos that really make your house shine. If you want to market your Asheville home like a pro, you need to be using the right channels to connect with the people you’re trying to sell to – whether that’s people after a sleek downtown condo or a mountain cabin that feels like a retreat.

If you want to give yourself the best chance of selling your house in the fast-paced Asheville real estate market, you need to pay attention to these expert tips and actually take action on them. Lets get started on the steps you can take to make your house stand out from the crowd and attract some serious buyers.

First things first, & i reckon high-quality photos are the most important part of marketing your Asheville home. These days, homebuyers are being drawn in by listings with pictures that really show off the house’s best features. Pro photos really make your listing pop, whether your house has some gorgeous interior details or just a stunning view.

This home selling guide is prepared by professional home buyers from Cardinal House Buyers

First impressions really do count in the Asheville real estate market. Most of the time, buyers start their property search online and browse through listing images before choosing which properties to view in person. Whether a potential buyer decides to schedule a viewing or just clicks “next”, it all comes down to a professionally snapped, well-lit photo. With high-impact photography, you can show off the large garden perfect for parties, or the warm fireplace in your living room – all the best features of your house.

Photographers know how to get the feeling of a house across and make sure every room is shown in its best light. They’re skilled at using all sorts of techniques – composition, lighting, angles – to produce pictures that convey the feeling of space and friendliness in your house. And not only do they produce amazing photos, but they also help to create a real emotional connection between the buyer and the property – just by making your listing more relatable.

Highlighting Asheville’s Unique Charm

Asheville is famous for its unique architecture and stunning surroundings, and your photos should reflect that. Whether your house has a lush garden, a traditional farmhouse design, or just fantastic mountain views, well-taken pictures highlight these special selling features. A well-taken exterior photo that shows off the property and its surroundings will help buyers get a real feel for the house in all its natural beauty.

One thing a good photographer can do is make sure every room looks light, airy and roomy – using wide-angle lenses to great effect. This is especially important in Asheville’s popular homes with open floor plans or those with panoramic windows. And getting it right is key – natural light creates a real welcome atmosphere and adds warmth and appeal for potential buyers.

Virtual Tours and Drone Photography

If you want to take your real estate marketing to the next level, you might want to think about using drone photos and virtual tours. Before making an in-person appointment, buyers can use virtual tours to get a real sense of the house and its size – and for those with busy schedules or out-of-town buyers, this is a real lifesaver.

And for homes in beautiful locations like Asheville, drone photography can be a real game-changer. It gives you an elevated view of the property that really captures the surroundings – adding a unique touch to your listing.

Video tours & virtual staging are 2 of the most effective ways to market your Asheville home like a true pro, & they can really make it stand out & look a lot more attractive to potential buyers. By letting folks take a look at your place from anywhere – using video tours & virtually staging your home – you can create a killer online presence that will draw in serious offers in no time.

Why Video Tours Matter in Asheville Real Estate

In as competitive as the Asheville real estate market is, you gotta find ways to stand out from the crowd. And that’s where video tours come in – they just can’t be beat. A bunch of static images just can’t give you a true feel for your home, but video tours can. They let buyers see every nook & cranny, every room & every feature. You can put the emphasis on all the good stuff – like open concept living spaces or stunning views of the mountains, so buyers can picture themselves living there.

But that’s not all – a video tour can also create an emotional connection with buyers. You can create this whole immersive experience by adding music, commentary, & tempo to your tour. This is especially important for out-of-town buyers who can’t make it in person, but still want to see the home for themselves before making a decision.

The Power of Virtual Staging for Asheville Homes

Virtual staging is another super effective way to give your home a makeover without spending a dime or lifting a finger. Buyers are drawn to Asheville’s real estate market because of homes that show off the area’s natural beauty & modern conveniences. With virtual staging, you can digitally furnish & decorate rooms to create a look that’s got real “wow factor”. Whether you’ve got a traditional home & want to add some modern flair or an empty room & want to turn it into a cozy living space, virtual staging lets you show off your home’s best features.

The best part? You can totally customize each space to fit the style of different potential buyers. It’s a super affordable way to try out different layouts & styles & see what works best.

Combining Video Tours and Virtual Staging for Maximum Impact

If you really want to make a splash, try combining video tours & virtual staging. While virtual staging gives you a great looking set of pictures, video tours lets you give buyers a real, up close & personal look at your home’s features & layout. Together, these two things create this amazing experience for buyers that’ll really make your home stand out.

And when it comes to selling your Asheville home, local SEO is one of your most powerful tools. It’s about making your home visible online to folks looking for properties in your area. If you’re a homeowner in Asheville looking to sell, using local SEO can really give your home the notice it deserves. Here’s how to do it.

Using local keywords is the foundation of local SEO. Folks searching for a property in Asheville are probably using search terms like “buy a house in Asheville NC” or “homes for sale in Asheville”. So, if you want to sell your Asheville home like a pro, make sure your website & listings are optimized with local keywords like “homes in Asheville”, “Asheville real estate”, or “Asheville mountain view properties”.

Google My Business: The Power of Local Listings

Google My Business, or GMB, is one of the best tools for local SEO. By claiming & optimizing your GMB listing, you can improve your chances of showing up in local search results, like the “local pack” at the top of Google search results. Make sure your listing accurately reflects the location, type of property, & features of your home. Keep your business hours up to date, ask buyers for reviews, & upload some high-quality photos of your home.

Leveraging Local Directories and Listings

Another way to boost your local SEO is to list your home on local platforms like Realtor.com, Zillow, & other local real estate directories. Just make sure you’ve got all the details right – including great photos & a killer description. A well-optimized listing will get your property showing up in search results when buyers are looking for homes in Asheville.

Using Local Content & Blogging

Last but not least, creating local content & blogging can really help you out with local SEO. By writing about Asheville & its real estate market, you can build a reputation as an expert in your field & attract a whole bunch of potential buyers. Just make sure you’re posting regularly & using local keywords to keep your content relevant & visible.

Producing regional content is a huge plus when selling your Asheville house like a real pro. Start by writing up some blog entries that highlight local attractions, community events, and what’s hot in the Asheville real estate market. By doing this you’ll not only get your website to rank higher on search engines when people are looking for Asheville related info, but also establish yourself as a local expert. Try writing a blog post with a title like “Top Neighborhoods to Buy a Home in Asheville” and see what kind of interest you get from people looking to move to the area.

Mobile Optimisation

Your website needs to be mobile friendly because let’s face it a lot of homebuyers are searching for properties on their phones. If you make it easy for them to find your website on their mobile then you are more likely to catch their eye – and Google actually gives a bit of a boost in the search rankings to websites that work well on mobile devices.

Using social media to chat with would be buyers is one of the best ways to market your Asheville home like a pro. Platforms like Instagram, Facebook and Pinterest are not just for personal use any more, they are also a must have for real estate marketing these days. But if you want to stand out in the crowded Asheville market you need to put in a bit more effort and provide content that actually speaks to local buyers.

Instagram is a must have for showing off the good looks of your Asheville property. Its image focused format lets you highlight the best bits of your house – whether that’s a big backyard, a balcony with a view of the mountains or some super stylish modern furnishings. Use top quality photos and video that really capture the essence of your house if you want to really sell it like a pro. Create some Instagram Reels to show off the special touches like bespoke finishes or the local community, or post your best photos as a nice little carousel.

To get people looking at your posts, use local hashtags like #AshevilleHomes or #AshevilleRealEstate. And don’t forget to interact with the Asheville community by tagging local landmarks or businesses in your posts. This will help you connect with the local social media crew and make your listing feel more real.

Facebook: Engaging with the local Community

Facebook is still a major player in real estate marketing. Use Facebook’s Marketplace, Groups and targeted advertising tools to really get your Asheville home in front of a lot more eyeballs. By sharing your property in Asheville specific Facebook groups you can build up a bit of a following and trust, and by listing it on the Marketplace you can get it in front of thousands of potential buyers in no time.

You can also create a bit of buzz around your property by posting interesting content on Facebook – like live Q&As, renovation stories or home tours. Think about hosting a virtual open house where you can give potential buyers a tour of the house and answer their questions in real time. And Facebook also has some great paid advertising tools that can help you target specific demographics, like people who live in or are moving to Asheville.

Pinterest: Curated Visual Inspiration for Buyers

Another underutilized tool that can help you sell your Asheville house like a pro is Pinterest. Pinterest – a homebuyer hotspot where your property could be the next must-see destination. Create boards that show off what makes your house so special – whether its that stylish outdoor space, an interior design idea that will knock their socks off, or those gorgeous Asheville views. To get more customers to find your property when they search, use keywords like “Asheville homes for sale” and “luxury homes in Asheville” to spice up your pin descriptions.

Keeping it Real: The Key to Success on Social Media

If you want to make a success of your social media, you need to be consistent. Keep your branding in line with Asheville’s vibe, post regularly and don’t be afraid to interact with your audience – this will help you build genuine relationships and grow your following. Done right, social media can be a powerful tool to help you sell your house like a pro and attract the kind of buyers you’re looking for.

Hosting an open house – whether its online or in person – can be a real game-changer when it comes to selling your Asheville home. Either way, you’ll be giving potential buyers a chance to get a feel for your property, and if you do it right, you’ll be attracting real buyers and showcasing what makes your house so special. By combining virtual and in-person open houses, you’ll be increasing your chances of selling – whether its a stunning house in downtown Asheville or a secluded hideaway with a view of the mountains.

Making In-Person Open Houses a Real Event

There’s nothing like an in-person open house to sell your Asheville house like a pro. Its a chance for buyers to get up-close-and-personal with your property, imagine themselves living there, and feel the layout for themselves. But to get the most out of your in-person open house, you need to promote it well. Get the word out via email, social media and real estate websites, and make sure to use local hashtags like #AshevilleHomes or #AshevilleRealEstate to get the local buzz going.

When it comes to getting your house ready for the open house, make sure it looks its absolute best. Give it a good clean, tidy up and make the space feel inviting and aspirational. Add some nice touches, like some lovely scents and calming music, and even some snacks to make the experience feel more like a homecoming. Consider handing out some handy info sheets that highlight your house’s best features, what’s in the surrounding area, and any other selling points you can think of. This will help potential buyers remember your house when they’re deciding what to do next.

Going Virtual: Reaching a Wider Audience

Virtual open houses are becoming a whole lot more important when it comes to selling your Asheville home in the modern era. They allow you to connect with buyers from out of town who might not be able to make it in person. By using tools like Facebook Live, Instagram Live or Zoom to give a live virtual tour, you can chat with viewers in real-time, answering questions and giving them a guided tour of your house.

Just make sure you’ve got the right tech to make the virtual open house a smooth experience – a good internet connection, a decent camera and some decent lighting are a must. Use the tour to highlight your house’s best features, and don’t be afraid to engage with your online audience by asking them to ask questions or join in.

One of the best ways to connect directly with serious buyers when it comes to selling your Asheville home is by crafting a killer email campaign. When done right, email marketing can boost engagement, build relationships and even speed up the sale process. Here’s how to get the most out of targeted email campaigns to sell your house like a pro.

If you want to make your emails stand out in a crowded inbox, they need to be interesting, personalized and relevant to your potential customers’ interests. First, sort your email list into groups – for example, people who are interested in homes with a view, or past leads. This will help you send them info that is relevant to them. Then, customise the emails to each group – say something to the people who love mountain views, or what have you. This makes them feel like you’re speaking directly to them and gives them a reason to respond. Highlight your house’s best features and finish off with a call to action that gets people to take the next step.

Giving Exclusive Offers and Updates

Buyers love to feel special – and a great way to do this is by offering them exclusive updates, or early access to private showings. You can even give them a heads up on what’s going on with your house. Include these special offers in your email campaigns – its a great way to keep your house top of mind for your customers.For instance, fire off an email to all the folks who have expressed an interest in the property & offer ’em priority access to the open house or private viewing. Not only will this increase engagement, but it’ll also build trust & make it clear you’re a proactive seller that’s on top of things.

Creating Emails that stop People in their Tracks

People just can’t get enough of images these days. So, put some high quality pics of your Asheville house into that email that show it off in the best light – let people see all the great things about it like the expansive interior, the pretty exterior, and those quaint little outdoor areas. A link to a video tour of the property is a great way to grab people’s attention too.

On top of all that, use a layout that’s easy to read and makes the important stuff jump out – like the price, square footage & any unique selling points. You want it to be super easy for people to find what they need and take action.

Fine Tuning your Campaigns for Maximum Impact

Last but certainly not least, you gotta track how well your email campaigns are doing if you want to be a pro at marketing your Asheville home. Use email analytics to keep an eye on how many people are responding, how many are actually clicking links & how many are opening your emails. With that data you can tweak your messaging & strategy to get better results. And if you want to really find that sweet spot, try A/B testing different subject lines, content styles and calls to action.

The key to standing out in a super competitive market like this is to not just market your Asheville home like a pro, but to actually know what you’re doing. Draw in the right buyers & get the sale done fast by making sure your home looks its best, keeping an eye on what’s going on in the local market, and using a mix of online & offline tactics. Great use of social media, video tours & pro photos can make your house look way more appealing to potential buyers, and getting local SEO right can really increase your home’s visibility & help you connect with the Asheville community.

Of course, it all starts with accurate pricing & a nice welcoming exterior. When a buyer sees a house that’s been taken care of & is right in their price range, they’re way more likely to take action. And if you keep an eye on how well your marketing is doing & make any necessary adjustments, you’ll be well on your way to selling your home & hitting all your targets.

Remember that accurate pricing and a welcoming curb appeal are key components of a successful Asheville real estate marketing strategy. When a buyer sees a well-kept house that suits their budget, they are more inclined to act. You’ll be well on your way to reaching your home selling objectives if you monitor the effectiveness of your marketing tactics and make any adjustments.